Ford AGwagon
Ford Super Duty — Dealer Launch Kit

AGwagon
Ford
Playbook

5-email presale sequence with Ford-specific copy, image selection, and full launch kit for F-250 and F-350 Super Duty platforms.

Platform
Ford Super Duty
Configurations
F-250 · F-350 SRW · F-350 DRW
Built By
Fox Factory Vehicles
Ford Configurations

F-250 and F-350.
Your call.

F-250 Super Duty
The core platform. SRW. The most versatile daily operator truck in the lineup. Best for ranchers, contractors, and single-unit buyers who want the AGwagon specification without the DRW footprint.
F-350 SRW
Single rear wheel, higher payload rating. For operators towing heavier equipment who want the SRW handling profile. Pairs with the Firestone rear air leveling exceptionally well under load.
F-350 DRW
Dually. Maximum payload and towing capacity. For serious commercial operators, feedlot managers, and large-scale ag operations where load capacity is non-negotiable.
Ford Image Selection

Ford-specific
image guide.

Use these images for your Ford-specific emails and social. The white Super Duty photographs exceptionally well in agricultural settings — the clean colorway reads as professional and purposeful without being flashy.

Ford dirt road
Ford F-250 — Dirt Road Hero Shot
Email 2 Hero
Ford rear farm
Ford F-250 — Rear View at Farm
Email 3
Red Ford
Red Ford AGwagon — Color Variant
Ford and Ram dairy farm
Ford + Ram — Dairy Farm (Email 4)
Email 4
Night aerial
Night Aerial — Both Trucks (Tease)
Email 1
AGwagon at farm
AGwagon at Working Farm — Wide
FOX suspension
FOX Suspension Detail (Proof email)
Email 3
ARB air
ARB Onboard Air — Spec Callout
Grain silos
Ford + Ram at Grain Silos — Credibility
Ford Email Sequence

5 emails.
Ford Super Duty
copy.

Ford Subject Line Swipe

Ford-specific
subject lines.

"The Super Duty that didn't need modification."
"Fox Factory. Ford. [Your City]. First time."
"F-250 owners: read this before your next truck."
"The Super Duty your shop already built. Delivered."
"One warranty covers the whole build."
"Your Ford fleet. Built before delivery."